Fit the Beat, headquartered in Seoul, South Korea, focuses on creating innovative fitness experiences by merging exercise with entertainment. The company's products employ AI-based motion recognition and mixed reality (MR) technologies, enabling users to interact with virtual characters without additional wearable devices, thereby enhancing engagement and immersion. Fit the Beat's solutions have been implemented in various settings, including educational institutions, commercial spaces, and public facilities, and the company has showcased its offerings at numerous domestic and international exhibitions, highlighting its technological capabilities and market potential.