Kantar Profiles, a division of Kantar, is a global leader in online research, helping brands uncover the “buy and why” behind consumer behavior. We connect businesses with real people through our proprietary respondent community, LifePoints, one of the world’s largest and most trusted research platforms.

With access to over 170 million compliant panelists across 130 markets, we offer unparalleled reach across consumer, B2B, and healthcare audiences. Our advanced fraud detection, ISO-certified processes, and decades of experience ensure clients receive data they can trust.

Through LifePoints, consumers are invited to share their opinions via surveys in exchange for meaningful rewards — such as 7-Eleven, and Carrefour gift cards in Taiwan — making research participation both easy and rewarding.

By combining innovative technology, agile sampling, and global reach, Kantar Profiles with LifePoints delivers high-quality, first-party data at scale. Whether for brand tracking, product development, or campaign evaluation, we empower businesses to make smarter, faster, and more human-centric decisions.