07.26

週五 Fri.

14:00-16:40

MarTech Evolution Forum

Brand Development 2.0: Technology and Data Empowerment, Elevated Engagement

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SPEAKERS
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Agenda
14:00-14:05

Opening

14:05-14:30

Turbo-Charging Marketing Effectiveness With AI

  • GroupM Nexus - Dsouza Sheldon Deputy General Manager
    • 14:30-14:55

    Deconstructing a New Era of Consumer Gifts: Building Brand Mind Share

  • Yahoo - Steven Su Director, Analytics, Research & Data
    • 14:55-15:20

    Retail Marketing Era: Ride the RMN wave with foodpanda to Expand Brand Marketing Power!

  • foodpanda - Andy Chia Marketing Director
    • 15:20-15:40

    Break Down Data Silos! Create a Seamless Automated Customer Journey

  • ESi Technology Ltd. - Steven Wu Principal Consultant
    • 15:40-16:10

    The New Frontier of Voice Economy：Building a Successful Podcast Marketing Formula

  • Business Next - John Wang Editor-in-Chief
  • SoundOn Inc. - Andy Huang CEO
  • DHONAIR LTD（commuteforme） - I-Cheng Lee Host
    • 16:10-16:40

    The “Video” Generation: How Brands Capture Consumer Attention

  • Business Next - John Wang Editor-in-Chief
  • Connection Biomedical International CORP. - James Chien President
  • ImPossible Studio - Icy Chen Co-founder
  • Shasha77、Simpleinfo Design - Chih-Chyi Chang Co-founder